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Research papers

Product screening and product optimization

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of...

Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
November 2, 1983
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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-